COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Qualitative Research Methods
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 632
Fall
3
0
3
7.5
Prerequisites
None
Course Language
English
Course Type
Required
Course Level
Third Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course Discussion
Q&A
Lecturing / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives The purpose of this course is to equip PhD students with skills and knowledge necessary to design, conduct, and report qualitative research. It also aims to enhance their practical skills in this regard by practicing various qualitative studies.
Learning Outcomes The students who succeeded in this course;
  • To demonstrate an understanding of how various qualitative methodological approaches, research methods and specific techniques can be applied and combined in research for the sake of generating reliable and sufficient amounts of empirical material
  • To acquire knowledge and concrete skills to understand, and use qualitative data collection and analysis techniques such as interviewing, ethnography, observation, visual analysis, historiography, text and discourse analysis, and case studies.
  • To gain the capacity to apply qualitative research methods in the field of business administration.
  • To acquire skills for reporting and presenting a qualitative research.
  • To understand published works based on qualitative research methods
Course Description This course focuses on the process involved in planning, organizing, carrying out and documenting qualitative research in relation to business studies. It involves nature and design of qualitative research together with its philosophical assumptions, five different qualitative research traditions, formulating research problems and choosing appropriate data collection and analysis methods. It also includes various data collection and analysis methods and techniques such as interviews, participant and non-participant-observation, ethnographical methods, visual data analysis, archival and historiographical analysis, content and discourses analysis, and case studies. The course provides basic readings relevant to these topics, and empirical studies in management and organization field using these qualitative methods.
Related Sustainable Development Goals

 



Course Category

 Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to Qualitative Research
2 Nature and Design of Qualitative Research Creswell (2007), Qualitative Inquiry and Research Design, Chapter 2: Philosophical, Paradigms, and Interpretive Frameworks, Chapter 3: Designing a Qualitative Study (pp. 15-52). Hudson & Ozanne (1988), “Alternative Ways of Seeking Knowledge in Consumer Research,” Journal of Consumer Research, 14(4), pp. 508-521. Mariampolski (2001), Qualitative Market Research: A Comprehensive Guide, Chapters 1-2, 6-7.
3 Five Qualitative Approaches to Inquiry and their Examples Creswell (2007), Qualitative Inquiry and Research Design, Chapter 4: Five Qualitative Approaches to Inquiry, Chapter 5: Five Different Qualitative Studies (pp. 53-100)
4 Research Problem and Data Collection Techniques: Interviewing; Presentation and discussion of research topic Creswell (2007), Qualitative Inquiry and Research Design, Chapter 6: Introducing and Focusing the Study, Chapter 7: Data Collection (pp. 101-145) Fontana and Frey (2005), In the Sage Handbook of Qualitative Research, Chapter 27. Carson et al. (2001), Qualitative Marketing Research, Chapter 6. Presentation and discussion of research topic
5 Data Collection: Interviewing and Focus Groups Lune & Berg (2017), Qualitative Research Methods for the Social Sciences, Chapter 4: A Dramaturgical Look at Interviewing, Chapter 5: Focus Group Interviewing (pp. 65-106) Rubin and Rubin (2005), Qualitative Interviewing: The art of hearing data, Chapters 5-9. Carson et al. (2001), Qualitative Marketing Research, Chapter 8. Kamberelis & Dimitriadis (2005), In the Sage Handbook of Qualitative Research, Chapter 35. Focus Groups.
6 Study Report and Presentation Presentation and Discussion of students’ interview protocol
7 Data Collection: Ethnography and Observation Lune & Berg (2017), Qualitative Research Methods for the Social Sciences, Chapter 6: Ethnographic Field Strategies (pp. 190-245).  Carson et al. (2001), Qualitative Marketing Research, Chapter 10. Ethnography and Grounded Theory.  Elliot and Jankel-Elliot (2003), Using ethnography in strategic consumer research, Qualitative Market Research: An International Journal, 6(4), pp. 215-223.  Arnould et al. (2006), “Making Contexts Matter,” In Handbook of Qualitative Research, Chapter 9.  Empirical Example: Ozdamar Ertekin, Atik and Murray (2020), “The logic of sustainability: Institutional Transformation towards a new culture of fashion,” Journal of Marketing Management.
8 Data Collection: Observation & Participant Observation; Study Report and Presentation Carson et al. (2001), Qualitative Marketing Research, Chapter 9. Dewalt and Dewalt (2002), In Participant Observation : A Guide for Fieldworkers, Chapters 1-4. Sharing experiences of the interviews and Submission of the draft literature review
9 Visual Data and Researching Images and Projective Techniques J. D. Prosser (2013), Chapter 6: Visual Methodology: Toward a More Seeing Research. In Denzin, N. and Lincoln, S. Y. (Eds.) Collecting and Interpreting Qualitative Materials. Thousand Oaks: Sage. Zaltman & Coulter (1995), “Seeing the Voice of the Customer,” Journal of Advertising Research. Coulter (2006), In Handbook of Qualitative Research in Marketing, Chapter 30, application of ZMET. Empirical Example: Boje, D., & Smith, R. (2010). Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. Culture and Organization, 16 (4), 307-331. Atik and Ozdamar Ertekin (2013), Children's perception of food and healthy eating: dynamics behind their food preferences,International journal of consumer studies 37 (1), 59-65.
10 Study Report and Presentation Submission and discussion of the transcriptions
11 Data Analysis and Interpretation Spiggle (1994), “Analysis and Interpretation of Qualitative Data in Consumer Research,” The Journal of Consumer Research, 21(3), pp. 491-503. Silverman and Marvasti (2008), Doing Qualitative Research, “Beginning Data Analysis” pages 187-212. Silverman and Marvasti (2008), Doing Qualitative Research, “Developing Data Analysis,” pages 213-231. Spiggle (1994), “Analysis and Interpretation of Qualitative Data” Strauss and Corbin (1998), Basics of Qualitative Research, Ch.8-10, “Open Coding,” “Axial Coding,” “Selective Coding” Wallendorf & Belk (1989), “Assessing Trustworthiness,” In Interpretive Consumer Research. Moisender and Voltonen (2006), “Analysis in Practice,” In Qualitative Marketing Research: A Cultural Approach.
12 Study Report and Presentation Sharing experiences of the analysis
13 Content and Discourse Analysis; Interpretation Lune & Berg (2017), An Introduction to Content Analysis (pp. 181-200). Phillips, Nelson, ve Hardy, Cynthia (2002), Discourse analysis: Investigating processes of social construction: Chapter 1 and 2 (pp. 1-39). Qualitative Research Methods Series 50, Sage: London. Empirical Example: Thomas, Pete. 2003. The recontextualization of management: A discourse-based approach to analysing the development of management thinking. Journal of Management Studies, 40 (4): 775-801. Arnould and Fisher (1994), “Hermeneutics and Consumer Research,” The Journal of Consumer Research, 21(1), pp. 55-70. Sitz (2008), “Beyond semiotics and hermeneutics: Discourse Analysis as a way to interpret consumers’ discourses and experiences,” Qualitative Market Research: An International Journal, 11(2), pp. 177-191.
14 Case Analysis and Writing Well; Study Report and Presentation Lune & Berg (2017) Chapter 10: Case Studies (pp. 170-180) Yin, Robert K. (2003) Case Study Research: Design and Methods. Sage, London. Wolcott (2001), Writing up Qualitative Research, Chapters 2-3 on getting going, keeping going, and linking up. Parsons and Harris (2002), The Review of related literature, on writing literature review. Stewart (2002), Getting Published, Journal of Marketing, 66(4), on publishing. Day (1996), “How to write publishable papers.” Presentations of the empirical research and feedback
15 Semester Review
16 Semester Review Submission of the draft manuscript
Course Notes/Textbooks

Creswell, John W. (2007). Qualitative Inquiry & Research Design, Choosing Among Five Approaches, 2nd Edition, Thousand Oaks: Sage

Lune, Howard, & Berg, Bruce L. (2017) Qualitative Research Methods for the Social Sciences, 9th Edition, Essex: Pearson
Suggested Readings/Materials
Miles, Matthew, B., Huberman, A. Michael, and Saldana, J.
(2014), Qualitative Data Analysis: A Methods Sourcebook. (3 rd
edition), Thousand Oaks, Sage.
Denzin, Norman K. and Yvonna S. Lincoln (Eds) (2005),
Handbook of Qualitative Research, 3rd edition, Thousand Oaks:
Sage.
Denzin, N. and Lincoln, S. Y. (Eds.) (2013) Collecting and
Interpreting Qualitative Materials, 4 th Edition, Thousand Oaks: Sage.
Phillips, Nelson, ve Hardy, Cynthia (2002) Discourse analysis:
Investigating processes of social construction. Qualitative
Research Methods Series 50, Sage: London.
Saldana, Jonny (2013). Fundamentals of Qualitative Research.:
Understanding Qualitative Research. New Yor, Cambrifge
University Press.
Silverman, David (2010). Doing Qualitative Research. London,
Sage.
Silverman, David (2006) Interpreting Qualitative Data. 3 rd Edition,
London: Sage.
Coffey, Amanda and Paul Atkinson (1996), Making Sense of
Qualitative Data: Complementary Research Strategies, Thousand
Oaks: Sage.
McCracken, Grant, (1988), The Long Interview, Qualitative
Research Methods Series 13, Newbury Park, CA: Sage
and other supplementary articles and chapters given in the course
content.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
3
60
Project
1
20
Seminar / Workshop
Oral Exam
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
14
3
42
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
2
16
Presentation / Jury
3
16
Project
1
46
Seminar / Workshop
Oral Exam
Midterms
Final Exams
    Total
216

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to master existing theoretical knowledge in their specialized area of business administration.
2

To be able to gain in-depth knowledge of research methodologies and design.

 X
3

To be able to acquire advanced knowledge of data collection and analysis techniques.

 X
4

To be able to design and conduct original research with a scholarly theoretical emphasis.

 X
5

To be able to disseminate scholarly knowledge in well-known academic networks.

 X
6

To be able to demonstrate the ability to communicate the results of their research in a clear and effective manner with various audiences.

 X
7

To be able to have concerns for the high ethical standards in research, and teaching.

 X
8

To be able to adopt critical attitude toward the extant literature and practice in the specialized area of business administration.

 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest